Changing How We Think of Fashion
As consumers, we often have the mindset, “buy it now, throw it tomorrow”. But short term thinking has an inescapable long term effect. Resulting to unsustainable chain of micro trends and disposability. We seem to buy in a rush decision making and discard as quickly and never look back.
Fashion can meet combine ethics and glamor where new technologies greatly minimize its impact in the fashion industry by creating a more sustainable future for our generation and the generations to come. Here, we can have the chance to become like-minded individuals and citizens in our daily lives. If our deciding factors include conscience and commitment on creating a sustainable lifestyle, we acknowledge the power we hold as consumers and is easily doable with the presence of new technologies and active citizens.
It all started on a sunny day during the company’s facility cleanup, being isolated by forests, we had heaps and stacks of agro-forest debris that were collected. In the Philippines, the abundance of this resource is taken for granted and is usually taken as an easy access to use as firewood. By rescuing these debris, prolonging the life of the material adds more depth to Mother Nature and also provides opportunities to our artisans.
The fastest way of getting rid of this "waste" was to burn them. But saner heads prevailed, maybe we can make something out of this untapped and abundant resource.
Floreia was born …
Circle of Life
Fast fashion has influenced us as consumers to buy in a rush without consciously thinking on how it affects the Earth. Floreia uses innovative technologies made out of patented and award winning sustainable materials to help minimize the impact on the fashion industry and the Earth.
With our mission called “The Circle of Life”, we strive to make sure that all our material innovations go through this process. Applying an inclusive business model, each piece, each process has a story to tell. Beginning with materials sourcing, to engaging and rewarding livelihood opportunities, to eco-friendly and sustainable manufacturing process, to earth-loving accessories that epitomize the raw beauty of Mother Nature.
Every purchase of these items help educate underprivileged young individuals in Cebu, Philippines and provide livelihood for local communities. Floreia works with organizations that provide under-resourced individuals with professional skills development and help attain an education.
The fashion industry is moving to a fast pace where trends and designs change faster than ever. With this alarming fact, faster disposability of items have been a result from the industry.
To provide new and sustainable materials that industry can use, will give an eco-friendly alternative that will benefit the Earth and the generations to come.