Changing How We Think of Fashion

As consumers, we often have the mindset, “buy it now, throw it tomorrow”. But short term thinking has an inescapable long term effect. Resulting to unsustainable chain of micro trends and disposability. We seem to buy in a rush decision making and discard as quickly and never look back.

Fashion can meet combine ethics and glamor where new technologies greatly minimize its impact in the fashion industry by creating a more sustainable future for our generation and the generations to come. Here, we can have the chance to become like-minded individuals and citizens in our daily lives. If our deciding factors include conscience and commitment on creating a sustainable lifestyle, we acknowledge the power we hold as consumers and is easily doable with the presence of new technologies and active citizens.

It all started on a sunny day during the company’s facility cleanup, being isolated by forests, we had heaps and stacks of agro-forest debris that were collected. In the Philippines, the abundance of this resource is taken for granted and is usually taken as an easy access to use as firewood. By rescuing these debris, prolonging the life of the material adds more depth to Mother Nature and also provides opportunities to our artisans. 
The fastest way of getting rid of this "waste" was to burn them. But saner heads prevailed, maybe we can make something out of this untapped and abundant resource.
Floreia® was born…
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